Corporate aromas: To what does my business smells? Smell is processed through the same brain part as emotions and memory. It is a sense which brings back memories long time forgotten. That is why it is a strong tool to develop brand loyalty. Having a corporate aroma is creating an experience that your clients will forever remember. As part of building your corporate identity and your business concept, the aroma is no different from the ambient music or the lighting. Also trough smell, the atmosphere can be design to be relaxing, sophisticated or energizing. Creating a fragrance that identifies your firm is easy. Choose several incenses that you like. Make tries and, when you find yours, use it every day. Give free samples with two or three sticks to your clients. It will become an integral part of your business.